TerraCycle Social Media Challenge
Social Media Post
Select a single post on any TerraCycle social media channel that you feel has an opportunity for improvement. Maybe the layout can be improved, the message isn't clear or over-communicated, or the quality of illustration or photography is not good. Perhaps you have an idea for doing it differently.
Social Media Post
Select a single post on any TerraCycle social media channel that you feel has an opportunity for improvement. Maybe the layout can be improved, the message isn't clear or over-communicated, or the quality of illustration or photography is not good. Perhaps you have an idea for doing it differently.
Original Media Post
I selected this post because it is familiar to me and it is a message that is promoted a lot within the NJ DEP Division of Water Monitoring and Standards. The original media post is good and effectively conveys the message to the audience. However, I believe the post needed something more to really grab the audience’s attention.
I selected this post because it is familiar to me and it is a message that is promoted a lot within the NJ DEP Division of Water Monitoring and Standards. The original media post is good and effectively conveys the message to the audience. However, I believe the post needed something more to really grab the audience’s attention.
Recreated Media Post
I created an animation for the post with the same message. The movement of the animation grabs the audience’s attention, so they won't just keep scrolling. Instead, they will pause for a moment to see the message. Some of the graphics are new, while others were used from previous projects. I used Adobe Illustrator to create the graphics and Adobe After Effects to make the animation.
I created an animation for the post with the same message. The movement of the animation grabs the audience’s attention, so they won't just keep scrolling. Instead, they will pause for a moment to see the message. Some of the graphics are new, while others were used from previous projects. I used Adobe Illustrator to create the graphics and Adobe After Effects to make the animation.